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Latest and Updated Content On IMC Consumer Behaviour Latest News

CURRENT AFFAIRS

1.https://currentaffairs.adda247.com/india-retains-eu-market-access-for-aquaculture-honey-and-eggs-exports-beyond-september-2026/ 2.https://currentaffairs.adda247.com/nasa-names-artemis-iii-crew-for-historic-2027-moon-mission-test-flight/...

current news on ITC

. ITC shares near 52-week lows ITC stock has fallen about 35% from its 52-week high, with analysts divided on its outlook. The key concern is whether recent cigarette price hikes (implemented after tax increases) will reduce sales volumes and impact earnings growth....

How Red Bull Built a Global Lifestyle Brand Through Marketing and Content Strategy

  Founded by Dietrich Mateschitz in 1987, Red Bull was inspired by a Thai energy drink called Krating Daeng. Instead of simply selling a beverage, Red Bull created the energy drink category and built a brand around adventure, performance, and excitement....

Ola Business Case Study: The Success Story Behind India’s Leading Ride-Hailing Platform

Introduction Before ride-hailing apps, commuting in India often meant negotiating fares, waiting for transport, and dealing with uncertainty. Founded in 2010 by Bhavish Aggarwal and Ankit Bhati, Ola transformed urban mobility by offering convenient, app-based...

Indian Weddings: Cultural Canopies?

Indian Weddings: Cultural Canopies? In 2012, a Syrian Christian, Missy Mathews’ (Missy) wedding in Kerala, India, was not the typical Christian wedding. Missy was brought up in Australia and Bollywood was an essential part of her childhood. For her wedding, Missy had...

Tata Consumer products keeps its ‘antennae up’ for strategic buys

Tata Consumer Products was witnessing a significant shift in consumer behaviour and business models as customers were increasingly becoming more health conscious and seeking organic options, P B Balaji, non-executive, non-independent director at the fast-moving...

POOJA GARMENTS – A WESTO-INDIAN ETHNIC BRAND

POOJA GARMENTS After coming at home from a tiring job, she was in no mood to open her laptop and start surfing about startups. A hard working and a determined girl in her early 20s was performing astonishingly at her first job as a Consultant at one of the leading...

DETAILED MARKETING MIX

MARKETING MIX The Marketing Mix is a strategic Tool or framework that a / firm uses to plan, execute, and optimize their offerings.  It consists of controllable variables that a company adapts to influence customer demand, meet consumer needs, and achieve business...

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