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Latest and Updated Content On IMC Consumer Behaviour Latest News

HubSpot’s Content Flywheel

by Abha | August 13, 2026 | Digital Marketing | 0 Comments

Introduction / Executive SummaryIn 2006, HubSpot's founders, Brian Halligan and Dharmesh Shah, launched their company with a specific goal in mind: to help businesses stop interrupting their customers with traditional marketing methods and instead, attract and engage...

Dove’s Brand Repositioning

by Abha | August 13, 2026 | Brand Marketing | 0 Comments

IntroductionIn 2004, Dove, a personal care brand owned by Unilever, was facing a significant challenge. The brand was struggling to differentiate itself in a crowded market, with sales declining by 2% annually. Dove's management team recognized the need to reposition...

Airbnb’s 80% SEO

by Abha | August 12, 2026 | Digital Marketing | 0 Comments

Introduction / Executive Summary In 2019, Airbnb's website attracted over 1 billion visits, with 80% of those visits coming from organic search. This was a result of the company's deliberate effort to optimize its website for search engines, leveraging its SEO-driven...

current affairs 20th June

by Abha | June 20, 2026 | Uncategorized | 0 Comments

1.https://economictimes.indiatimes.com/industry/media/entertainment/jiostar-launches-jams-genai-media-studio-to-produce-ai-driven-premium-content-in-india/articleshow/131854...

The Tesla Transition: Navigating Competition and Market Maturity 2026

by Abha | June 15, 2026 | Uncategorized | 0 Comments

The case highlights the market challenges and public scrutiny facing Tesla as it navigates a transition from a high-growth startup to a mature automaker by 2026. It highlights how increased global competition, particularly from Chinese manufacturers and established...

THE TERMS OF MARKETING

by Abha | June 15, 2026 | Uncategorized | 0 Comments

Advertising Meaning: Paid, non-personal communication to promote a product or service. Example: Coca-Cola running TV and Instagram ads during IPL. Awareness Meaning: The extent to which consumers know about a brand or product. Example: Amul’s topical ads help keep the...

Case Study: The Rise and Reality Check of boAt

by Abha | June 13, 2026 | Uncategorized | 12 Comments

Introduction and Early Growth boAt was founded as "Imagine Marketing" in 2013 by Aman Gupta and Sameer Mehta with an initial capital of just ₹30 lakh. Interestingly, before boAt's success, Aman Gupta had previously worked for JBL, a brand boAt would later directly...

News update

by Abha | June 12, 2026 | Uncategorized | 1 Comment

1.https://timesofindia.indiatimes.com/business/india-business/tata-consumer-tops-rs-20k-crore-in-annual-revenue-raises-target/articleshow/131647121.cms...

CURRENT AFFAIRS

by Abha | June 11, 2026 | Uncategorized | 6 Comments

1.https://currentaffairs.adda247.com/india-retains-eu-market-access-for-aquaculture-honey-and-eggs-exports-beyond-september-2026/ 2.https://currentaffairs.adda247.com/nasa-names-artemis-iii-crew-for-historic-2027-moon-mission-test-flight/...

current news on ITC

by Abha | June 11, 2026 | Uncategorized | 1 Comment

. ITC shares near 52-week lows ITC stock has fallen about 35% from its 52-week high, with analysts divided on its outlook. The key concern is whether recent cigarette price hikes (implemented after tax increases) will reduce sales volumes and impact earnings growth....

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