current affairs 20th June

1.https://economictimes.indiatimes.com/industry/media/entertainment/jiostar-launches-jams-genai-media-studio-to-produce-ai-driven-premium-content-in-india/articleshow/131854...
THE TERMS OF MARKETING

THE TERMS OF MARKETING

Advertising Meaning: Paid, non-personal communication to promote a product or service. Example: Coca-Cola running TV and Instagram ads during IPL. Awareness Meaning: The extent to which consumers know about a brand or product. Example: Amul’s topical ads help keep the...
Case Study: The Rise and Reality Check of boAt

Case Study: The Rise and Reality Check of boAt

Introduction and Early Growth boAt was founded as “Imagine Marketing” in 2013 by Aman Gupta and Sameer Mehta with an initial capital of just ₹30 lakh. Interestingly, before boAt’s success, Aman Gupta had previously worked for JBL, a brand boAt would...
News update

News update

1.https://timesofindia.indiatimes.com/business/india-business/tata-consumer-tops-rs-20k-crore-in-annual-revenue-raises-target/articleshow/131647121.cms...