Latest & Updated Blogs

current affairs 20th June

1.https://economictimes.indiatimes.com/industry/media/entertainment/jiostar-launches-jams-genai-media-studio-to-produce-ai-driven-premium-content-in-india/articleshow/131854...

The Tesla Transition: Navigating Competition and Market Maturity 2026

The case highlights  the market challenges and public scrutiny facing Tesla as it navigates a transition from a high-growth startup to a mature automaker by 2026. It highlights how increased global competition, particularly from Chinese manufacturers and established...

THE TERMS OF MARKETING

Advertising Meaning: Paid, non-personal communication to promote a product or service. Example: Coca-Cola running TV and Instagram ads during IPL. Awareness Meaning: The extent to which consumers know about a brand or product. Example: Amul’s topical ads help keep the...

current affairs 20th June

1.https://economictimes.indiatimes.com/industry/media/entertainment/jiostar-launches-jams-genai-media-studio-to-produce-ai-driven-premium-content-in-india/articleshow/131854...

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THE TERMS OF MARKETING

THE TERMS OF MARKETING

Advertising Meaning: Paid, non-personal communication to promote a product or service. Example: Coca-Cola running TV and Instagram ads during IPL. Awareness Meaning: The extent to which consumers know about a brand or product. Example: Amul’s topical ads help keep the...

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Case Study: The Rise and Reality Check of boAt

Case Study: The Rise and Reality Check of boAt

Introduction and Early Growth boAt was founded as "Imagine Marketing" in 2013 by Aman Gupta and Sameer Mehta with an initial capital of just ₹30 lakh. Interestingly, before boAt's success, Aman Gupta had previously worked for JBL, a brand boAt would later directly...

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News update

News update

1.https://timesofindia.indiatimes.com/business/india-business/tata-consumer-tops-rs-20k-crore-in-annual-revenue-raises-target/articleshow/131647121.cms...

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CURRENT AFFAIRS

CURRENT AFFAIRS

1.https://currentaffairs.adda247.com/india-retains-eu-market-access-for-aquaculture-honey-and-eggs-exports-beyond-september-2026/ 2.https://currentaffairs.adda247.com/nasa-names-artemis-iii-crew-for-historic-2027-moon-mission-test-flight/...

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current news on ITC

. ITC shares near 52-week lows ITC stock has fallen about 35% from its 52-week high, with analysts divided on its outlook. The key concern is whether recent cigarette price hikes (implemented after tax increases) will reduce sales volumes and impact earnings growth....

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Indian Weddings: Cultural Canopies?

Indian Weddings: Cultural Canopies?

Indian Weddings: Cultural Canopies? In 2012, a Syrian Christian, Missy Mathews’ (Missy) wedding in Kerala, India, was not the typical Christian wedding. Missy was brought up in Australia and Bollywood was an essential part of her childhood. For her wedding, Missy had...

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POOJA GARMENTS – A WESTO-INDIAN ETHNIC BRAND

POOJA GARMENTS – A WESTO-INDIAN ETHNIC BRAND

POOJA GARMENTS After coming at home from a tiring job, she was in no mood to open her laptop and start surfing about startups. A hard working and a determined girl in her early 20s was performing astonishingly at her first job as a Consultant at one of the leading...

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DETAILED MARKETING MIX

DETAILED MARKETING MIX

MARKETING MIX The Marketing Mix is a strategic Tool or framework that a / firm uses to plan, execute, and optimize their offerings.  It consists of controllable variables that a company adapts to influence customer demand, meet consumer needs, and achieve business...

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