Latest & Updated Blogs
Based on findings from the 2025 World Happiness Report and reporting by Scandinavia Standard.
Why Who You Eat With Might Matter as Much as What You Earn A dinner table holds two things at once: the food on it, and the people around it. New research suggests the second part might tell us more about how life is actually going. The Numbers Behind the Headline...
Peloton’s Content Play
Peloton’s content strategy fuels growth
How Warby Parker Succeeds?
Warby Parker’s innovative approach to digital marketing
Glossier’s Community
Glossier built a loyal customer base through community-driven marketing
Casper’s Ad Strategy
Casper’s mattress-in-a-box digital marketing strategy case study
HubSpot’s Content Flywheel
HubSpot’s shift to a content flywheel strategy
Dove’s Brand Repositioning
Dove’s ‘Real Beauty’ campaign repositioned the brand
Airbnb’s 80% SEO
Airbnb’s SEO-driven growth marketing strategy
current affairs 20th June
1.https://economictimes.indiatimes.com/industry/media/entertainment/jiostar-launches-jams-genai-media-studio-to-produce-ai-driven-premium-content-in-india/articleshow/131854...
The Tesla Transition: Navigating Competition and Market Maturity 2026
The case highlights the market challenges and public scrutiny facing Tesla as it navigates a transition from a high-growth startup to a mature automaker by 2026. It highlights how increased global competition, particularly from Chinese manufacturers and established...
THE TERMS OF MARKETING
Advertising Meaning: Paid, non-personal communication to promote a product or service. Example: Coca-Cola running TV and Instagram ads during IPL. Awareness Meaning: The extent to which consumers know about a brand or product. Example: Amul’s topical ads help keep the...
Case Study: The Rise and Reality Check of boAt
Introduction and Early Growth boAt was founded as "Imagine Marketing" in 2013 by Aman Gupta and Sameer Mehta with an initial capital of just ₹30 lakh. Interestingly, before boAt's success, Aman Gupta had previously worked for JBL, a brand boAt would later directly...
News update
1.https://timesofindia.indiatimes.com/business/india-business/tata-consumer-tops-rs-20k-crore-in-annual-revenue-raises-target/articleshow/131647121.cms...
CURRENT AFFAIRS
1.https://currentaffairs.adda247.com/india-retains-eu-market-access-for-aquaculture-honey-and-eggs-exports-beyond-september-2026/ 2.https://currentaffairs.adda247.com/nasa-names-artemis-iii-crew-for-historic-2027-moon-mission-test-flight/...
current news on ITC
. ITC shares near 52-week lows ITC stock has fallen about 35% from its 52-week high, with analysts divided on its outlook. The key concern is whether recent cigarette price hikes (implemented after tax increases) will reduce sales volumes and impact earnings growth....
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