by abhagrover2023@gmail.com | Jun 19, 2025 | Consumer behavior, Uncategorized
Tata Consumer Products was witnessing a significant shift in consumer behaviour and business models as customers were increasingly becoming more health conscious and seeking organic options, P B Balaji, non-executive, non-independent director at the fast-moving...
by abhagrover2023@gmail.com | Jun 7, 2025 | Case study, Consumer behavior
POOJA GARMENTS After coming at home from a tiring job, she was in no mood to open her laptop and start surfing about startups. A hard working and a determined girl in her early 20s was performing astonishingly at her first job as a Consultant at one of the leading...
by abhagrover2023@gmail.com | May 16, 2025 | Marketing
MARKETING MIX The Marketing Mix is a strategic Tool or framework that a / firm uses to plan, execute, and optimize their offerings. It consists of controllable variables that a company adapts to influence customer demand, meet consumer needs, and achieve business...
