by Aberzine | May 16, 2025 | Marketing
MARKETING MIX The Marketing Mix is a strategic Tool or framework that a / firm uses to plan, execute, and optimize their offerings. It consists of controllable variables that a company adapts to influence customer demand, meet consumer needs, and achieve business...
by Aberzine | May 15, 2025 | Case study, Consumer behavior
in 2013, Vivek Gambhir (Gambhir) took a market visit to Kurukshetra, Haryana, soon after he took over as the Managing Director of Godrej Consumer Products Ltd., (GCPL). During his visit he visited a small kirana store, the owner walked up to him with a sachet of...
by Aberzine | May 15, 2025 | Consumer behavior
Coolest Cooler (2014) The Product: The Coolest Cooler is an all-in-one outdoor entertainment solution for tailgating, camping, boating, picnics, beach parties, barbecues, and anytime you’re enjoying the great outdoors. It includes a blender, Bluetooth...
by Aberzine | May 15, 2025 | Consumer behavior
Saffola Zest, a salty baked snack introduced by Marico in 2009, failed due to poor consumer response and was withdrawn from the market in the same year. The primary reason for its failure was a misjudgment of the market’s preference for tasty snacks over...
by Aberzine | May 15, 2025 | Consumer behavior, Uncategorized
IntroductionThis is a video-based case study for the original launch of Mother Energy drinks into the Australian market around 2006-2007. The Mother Energy is a Coca-Cola brand.Unfortunately, the initial launch generated many first-time sales but only gained limited...
