by Abha | May 15, 2025 | Consumer behavior
Saffola Zest, a salty baked snack introduced by Marico in 2009, failed due to poor consumer response and was withdrawn from the market in the same year. The primary reason for its failure was a misjudgment of the market’s preference for tasty snacks over...
by Abha | May 15, 2025 | Consumer behavior, Uncategorized
IntroductionThis is a video-based case study for the original launch of Mother Energy drinks into the Australian market around 2006-2007. The Mother Energy is a Coca-Cola brand.Unfortunately, the initial launch generated many first-time sales but only gained limited...
