by Aberzine | Aug 18, 2025 | Consumer behavior
Indian Weddings: Cultural Canopies? In 2012, a Syrian Christian, Missy Mathews’ (Missy) wedding in Kerala, India, was not the typical Christian wedding. Missy was brought up in Australia and Bollywood was an essential part of her childhood. For her wedding, Missy had...
by Aberzine | Jun 19, 2025 | Consumer behavior, Uncategorized
Tata Consumer Products was witnessing a significant shift in consumer behaviour and business models as customers were increasingly becoming more health conscious and seeking organic options, P B Balaji, non-executive, non-independent director at the fast-moving...
by Aberzine | Jun 7, 2025 | Case study, Consumer behavior
POOJA GARMENTS After coming at home from a tiring job, she was in no mood to open her laptop and start surfing about startups. A hard working and a determined girl in her early 20s was performing astonishingly at her first job as a Consultant at one of the leading...
by Aberzine | May 19, 2025 | Consumer behavior
by Aberzine | May 15, 2025 | Case study, Consumer behavior
in 2013, Vivek Gambhir (Gambhir) took a market visit to Kurukshetra, Haryana, soon after he took over as the Managing Director of Godrej Consumer Products Ltd., (GCPL). During his visit he visited a small kirana store, the owner walked up to him with a sachet of...
