by abhagrover2023@gmail.com | Jun 19, 2025 | Consumer behavior, Uncategorized
Tata Consumer Products was witnessing a significant shift in consumer behaviour and business models as customers were increasingly becoming more health conscious and seeking organic options, P B Balaji, non-executive, non-independent director at the fast-moving...
by abhagrover2023@gmail.com | May 15, 2025 | Consumer behavior, Uncategorized
IntroductionThis is a video-based case study for the original launch of Mother Energy drinks into the Australian market around 2006-2007. The Mother Energy is a Coca-Cola brand.Unfortunately, the initial launch generated many first-time sales but only gained limited...
by abhagrover2023@gmail.com | May 15, 2025 | Uncategorized
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