THE TERMS OF MARKETING

THE TERMS OF MARKETING

Advertising Meaning: Paid, non-personal communication to promote a product or service. Example: Coca-Cola running TV and Instagram ads during IPL. Awareness Meaning: The extent to which consumers know about a brand or product. Example: Amul’s topical ads help keep the...
Case Study: The Rise and Reality Check of boAt

Case Study: The Rise and Reality Check of boAt

Introduction and Early Growth boAt was founded as “Imagine Marketing” in 2013 by Aman Gupta and Sameer Mehta with an initial capital of just ₹30 lakh. Interestingly, before boAt’s success, Aman Gupta had previously worked for JBL, a brand boAt would...
News update

News update

1.https://timesofindia.indiatimes.com/business/india-business/tata-consumer-tops-rs-20k-crore-in-annual-revenue-raises-target/articleshow/131647121.cms...
CURRENT AFFAIRS

CURRENT AFFAIRS

1.https://currentaffairs.adda247.com/india-retains-eu-market-access-for-aquaculture-honey-and-eggs-exports-beyond-september-2026/ 2.https://currentaffairs.adda247.com/nasa-names-artemis-iii-crew-for-historic-2027-moon-mission-test-flight/...

current news on ITC

. ITC shares near 52-week lows ITC stock has fallen about 35% from its 52-week high, with analysts divided on its outlook. The key concern is whether recent cigarette price hikes (implemented after tax increases) will reduce sales volumes and impact earnings growth....