by Abha | Jun 11, 2026 | Uncategorized
Founded by Dietrich Mateschitz in 1987, Red Bull was inspired by a Thai energy drink called Krating Daeng. Instead of simply selling a beverage, Red Bull created the energy drink category and built a brand around adventure, performance, and excitement....
by Abha | Jun 11, 2026 | Uncategorized
Introduction Before ride-hailing apps, commuting in India often meant negotiating fares, waiting for transport, and dealing with uncertainty. Founded in 2010 by Bhavish Aggarwal and Ankit Bhati, Ola transformed urban mobility by offering convenient, app-based...
by Abha | Aug 18, 2025 | Consumer behavior
Indian Weddings: Cultural Canopies? In 2012, a Syrian Christian, Missy Mathews’ (Missy) wedding in Kerala, India, was not the typical Christian wedding. Missy was brought up in Australia and Bollywood was an essential part of her childhood. For her wedding, Missy had...
by Abha | Jun 19, 2025 | Consumer behavior, Uncategorized
Tata Consumer Products was witnessing a significant shift in consumer behaviour and business models as customers were increasingly becoming more health conscious and seeking organic options, P B Balaji, non-executive, non-independent director at the fast-moving...
by Abha | Jun 7, 2025 | Case study, Consumer behavior
POOJA GARMENTS After coming at home from a tiring job, she was in no mood to open her laptop and start surfing about startups. A hard working and a determined girl in her early 20s was performing astonishingly at her first job as a Consultant at one of the leading...
