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How Red Bull Built a Global Lifestyle Brand Through Marketing and Content Strategy
Founded by Dietrich Mateschitz in 1987, Red Bull was inspired by a Thai energy drink called Krating Daeng. Instead of simply selling a beverage, Red Bull created the energy drink category and built a brand around adventure, performance, and excitement....
Ola Business Case Study: The Success Story Behind India’s Leading Ride-Hailing Platform
Introduction Before ride-hailing apps, commuting in India often meant negotiating fares, waiting for transport, and dealing with uncertainty. Founded in 2010 by Bhavish Aggarwal and Ankit Bhati, Ola transformed urban mobility by offering convenient, app-based...
Indian Weddings: Cultural Canopies?
Indian Weddings: Cultural Canopies? In 2012, a Syrian Christian, Missy Mathews’ (Missy) wedding in Kerala, India, was not the typical Christian wedding. Missy was brought up in Australia and Bollywood was an essential part of her childhood. For her wedding, Missy had...
Tata Consumer products keeps its ‘antennae up’ for strategic buys
Tata Consumer Products was witnessing a significant shift in consumer behaviour and business models as customers were increasingly becoming more health conscious and seeking organic options, P B Balaji, non-executive, non-independent director at the fast-moving...
POOJA GARMENTS – A WESTO-INDIAN ETHNIC BRAND
POOJA GARMENTS After coming at home from a tiring job, she was in no mood to open her laptop and start surfing about startups. A hard working and a determined girl in her early 20s was performing astonishingly at her first job as a Consultant at one of the leading...
10 Major Shifts in Consumer Behaviour to Expect in 2025
10 Major Shifts in Consumer Behaviour to Expect in 2025
KPMG SUMMER 2025 PULSE
DETAILED MARKETING MIX
MARKETING MIX The Marketing Mix is a strategic Tool or framework that a / firm uses to plan, execute, and optimize their offerings. It consists of controllable variables that a company adapts to influence customer demand, meet consumer needs, and achieve business...
Godrej Expert Range of Hair Colors: IndianConsumers’ ‘Dyeing’Decisions
in 2013, Vivek Gambhir (Gambhir) took a market visit to Kurukshetra, Haryana, soon after he took over as the Managing Director of Godrej Consumer Products Ltd., (GCPL). During his visit he visited a small kirana store, the owner walked up to him with a sachet of...
FAILED PRODUCTS…..
Coolest Cooler (2014) The Product: The Coolest Cooler is an all-in-one outdoor entertainment solution for tailgating, camping, boating, picnics, beach parties, barbecues, and anytime you’re enjoying the great outdoors. It includes a blender, Bluetooth...
FAILED PRODUCT…..SAFFOLA ZEST
Saffola Zest, a salty baked snack introduced by Marico in 2009, failed due to poor consumer response and was withdrawn from the market in the same year. The primary reason for its failure was a misjudgment of the market's preference for tasty snacks over...
Inept to the Evoked Brand Set (Video Case Study)
IntroductionThis is a video-based case study for the original launch of Mother Energy drinks into the Australian market around 2006-2007. The Mother Energy is a Coca-Cola brand.Unfortunately, the initial launch generated many first-time sales but only gained limited...
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