Latest & Updated Blogs
Godrej Expert Range of Hair Colors: IndianConsumers’ ‘Dyeing’Decisions
in 2013, Vivek Gambhir (Gambhir) took a market visit to Kurukshetra, Haryana, soon after he took over as the Managing Director of Godrej Consumer Products Ltd., (GCPL). During his visit he visited a small kirana store, the owner walked up to him with a sachet of...
FAILED PRODUCTS…..
Coolest Cooler (2014) The Product: The Coolest Cooler is an all-in-one outdoor entertainment solution for tailgating, camping, boating, picnics, beach parties, barbecues, and anytime you’re enjoying the great outdoors. It includes a blender, Bluetooth...
FAILED PRODUCT…..SAFFOLA ZEST
Saffola Zest, a salty baked snack introduced by Marico in 2009, failed due to poor consumer response and was withdrawn from the market in the same year. The primary reason for its failure was a misjudgment of the market's preference for tasty snacks over...
Inept to the Evoked Brand Set (Video Case Study)
IntroductionThis is a video-based case study for the original launch of Mother Energy drinks into the Australian market around 2006-2007. The Mother Energy is a Coca-Cola brand.Unfortunately, the initial launch generated many first-time sales but only gained limited...
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